Wella Colorcharm Permanent Liquid Toners - T14 Pale Ash Blonde

Kick major brass with the #1 Permanent Toner in the US*. Perfect for correcting and neutralizing brass after lightening, WELLA COLORCHARM Permanent Liquid Toners are quick and easy to use for at-home, salon-quality blondes. Our toners are gentle on hair allowing you to neutralize brass with up to 90% less breakage**. And with the addition of 4 NEW tones, we offer a complete range of warm, cool and pastel shades to help you discover your best blonde. Vegan*** and free of parabens.

FEATURES AND BENEFITS:

• Neutralize warm or cool tones for the perfect shade of blonde.
• With up to 90% less breakage**.
• No. 1 Permanent Toner in the US*.
• Long-lasting.
• Works on naturally blonde or pre-lightened hair
• Vegan *** and free of parabens

3 simple steps

Step 1
Pre-lighten the hair to the required level before applying toner. Mix 1 part WELLA COLORCHARM Permanent Liquid Toner with 2 parts 20 volume WELLA COLORCHARM developer.

Step 2
Apply to towel dried hair and develop for up to 30 minutes, checking frequently for desired result.

Step 3
Rinse thoroughly, shampoo, condition and style!